How to Create a Powerful Brand Story Through Video Production Near Me
When you’re looking to create a powerful brand story, often there is no better medium than videos.In fact, studies show that people are 85% more likely to buy a product after watching a video.
And why is that? Videos can capture our attention, trigger our emotions and make us visualize how we can benefit from using the product or service.
We’re going to show you exactly how you can use video production near me to create powerful brand stories — and why it works so well.
Let’s get started.
What Is a Brand Story?
A brand story is the way you tell people who you are, what you do and why they should care. It’s a collection of details that make your company unique and give it character.
Do you have a quirky founder? A social mission? A moving origin story? The more you know about who you are as a company and the world you want to create for your customers, the better your brand story will be.
A good brand story helps define what your company is about and differentiates it from others in its industry. It should be engaging and compelling enough to hold your reader’s attention and leave them wanting more—like a good book or movie might do.
Why Do You Need a Brand Story?
We’re hard-wired to respond to stories. Our brains process stories differently than facts and figures.Stories help us make sense of the world around us, and they help us remember information better. We relate more easily to other people through stories than we do through facts and figures.
In marketing terms, this means that if you can get customers emotionally invested in your brand, they’re more likely to buy from you instead of your competitors.
A brand story helps you do this by creating a human connection between your business and your customers.
Why Videos are the Best Medium for Brand Storytelling
Creating content through video production near me is the most effective way to tell a story. They provide a combination of sight, sound, movement and emotion that no other medium can.
Telling your brand story through video can:
Help you engage your audience
People love stories. They’re one of the best ways to engage viewers, surpassing text and photos. Videos on Facebook generate 1200% more shares than text and images combined.
Increase your core message retention
People remember just 10% of what they hear and 20% of what they read, but recall 80% of what they see and do.
The more senses you involve in your brand storytelling, the better it will be remembered.
Allow you to share your ideas quickly
Video is an excellent way to share concepts quickly, simply because most people would rather watch a video than read through pages of text.
By creating a short video, you can make sure viewers understand your idea before they lose interest.
Reach a level of trust with your audience
According to Inc., visuals are processed 60,000 times faster by our brains than reading words alone. Therefore, it’s not surprising that videos are viewed as more trustworthy than other forms of content.
Finally, videos are a marketing powerhouse.
You can use it in all stages of the marketing cycle, from generating awareness to converting leads and retaining customers.
How to Craft Your Brand Story Through Videos
When you tell a story in person you use your words, gestures and facial expressions. You don’t just talk to someone—you engage them and make sure they understand what you’re saying.
The same is true when you’re telling your brand story through commercial video production. You need to use body language, props, and even the camera itself to engage your audience and ensure they understand what it is that makes your business incredible.
Follow these tips for crafting a brand story through video, and you’ll be telling stories with the best of them:
Define Your “Why”
The first thing you need to do is define your “why.”
Why are you here? What are you trying to accomplish? What makes you different from other companies in your space?
This will serve as the foundation for all the content that follows, so it’s vital that you nail this down before moving on.
Take People on a Journey
Your brand’s story doesn’t have to be linear, but it should have a cohesive theme that pulls all the stories together into one narrative.
Try making a list of themes you want your customers to walk away with after watching your videos.You can include topics like “trustworthiness,” “open-mindedness,” or “family-friendly.” Then use that to guide your storytelling efforts.
Whatever you do, remember that you’re telling a story about people—and people love a good tale!
Be Authentic and Honest
People can spot a dishonest story from a mile away, especially when it’s on video—the medium is just too personal for that to work.
Instead of trying to hide your flaws, embrace them. Share your struggles and failures while trying to get your business off the ground.The more personal and honest you can be, the deeper you can connect with your audience.
Keep It Short and Sweet
Videos should be between 90 seconds and two minutes max.
If you’re telling a story that would be better told in a longer format, consider breaking it up into multiple videos or parts.If you’re just trying to introduce your brand and business, keep it on the shorter side.
Create a Series of Brand Story Videos
It’s tempting to want to tell your whole story in one go, but it’ll be more effective if you don’t.You’ll keep the viewer’s attention longer that way, and you won’t overwhelm them with too much content all at once.Plus, you’ll stay top of mind as they wait for the next video in the series!
Tell Your Story in Multiple Ways—AKA Use Different Video Styles
While we all love a good live-action narrative, there is no reason to limit yourself to just this style of storytelling.
You can use animation, product demos and even customer testimonials to help shape how your brand story is told—just try to keep the message consistent across mediums.
For inspiration, check out these 12 types of videos that can hook your audience!
Distribute Your Brand Videos to as Many Places as You Can
You never know where someone will discover your brand story.t could be on your homepage or it could be on Instagram. That’s why consistency is key.
You should make sure all of your videos are edited consistently. Use the same branding and fonts, and tell the same brand story wherever they appear.
Distribute your videos across all the channels you have access to—YouTube, Facebook, Instagram, Twitter, LinkedIn—and encourage your employees to share them on their own networks as well.
The more people see your videos, the more likely it is that they’ll remember them when they’re looking for a product or service like yours.
Wrapping It Up
We hope this post inspired you to craft your own brand story!
At Castaway Creative, we’re passionate about creating videos that help businesses of all sizes and types connect with their customers, grow their business and improve their online presence.
We can bring your ideas to life, from concept to script writing, shooting to post-editing. We can even upload your finished videos onto the platform of your choice!
Not sure if you can afford professional video production services? We can work wonders with our green screen technology – both for your content and your budget!