Green Screen Studio shoot with Alameda County Voters

Commercial Video Production: Hook Your Audience with 12 Types of Video Content!

September 1, 2021

In previous blogs, we’ve already discussed why commercial video production is a fantastic sales tactic and why you don’t even need a huge budget to get started.

Now the NEXT question is: what kind of videos should you put out?

You have tons of terrific options, but we highly-recommend adding these 12 types of video content to your marketing strategy. They’re all engaging, shareable and highly-informative about different aspects of your business.

While not exhaustive, this list should provide a great starting point!

  1. Product Reviews/Testimonials

    These videos give potential customers assurance about your company’s credibility. Make sure to use real fans of your business— their enthusiasm about your products and services will shine through the screen.

  2. How To Videos

    Popular with people who want to learn how they can use the products that you make/sell in their homes or on the job.

  3. Product Demos

    Demonstrations of your products in action and the special features they have to offer consumers.

  4. Mini Tutorials

    Short clips that teach your target audience how a certain process or function works on your product, app, etc.; great for those who want to learn more about your brand without having to watch long videos

  5. Product Discounts and Deals

    Videos that show viewers which products are on sale at your company; excellent for creating hype around new products or limited-edition offerings!

  6. Giveaways

    Short clips that offer a behind-the-scenes look at what it takes to make your company’s products or provide its services – for example, how many steps go into making an article of clothing

  7. Behind-the-Scenes Videos

    Short clips that offer a behind-the-scenes look at what it takes to make your company’s products or provide its services – for example, how many steps go into making an article of clothing

  8. Motion Graphics or Animation Videos

    Video content where the graphics are created using motion-tracking software to animate pictures, videos or text; this type of video production in San Jose works really well for social media campaigns

  9. Live Streaming

    Video content where people can interact with you while they watch; live stream videos have been shown to do amazing on sites such as Facebook Live and Instagram Live

  10. Behind The Scenes Of A Product Launch

    These videos offer viewers a look into what it takes to create and launch a product or service onto the market – from initial brainstorming and design to production and final touches

  11. Unboxing Videos

    These videos show people unboxing your products for the first time and reviewing them; they are a great way to get feedback from new customers

  12. Virtual Events

    Short clips that allow viewers all over the world to attend events remotely, like conferences or workshops – especially helpful when you need to provide an event to a global audience

Fire Up Your Video Strategy with Castaway Creative!

Finally, not every commercial video production needs to be a million-dollar Hollywood blockbuster.

Castaway Creative can help you produce videos that entertain, inform and most importantly, grow your business without breaking the bank.

In fact, see it for yourself— we’ve done some pretty awesome stuff for our clients, from commercials to animations, advertising campaigns, social media and many more!

Need help with a concept, an upcoming shoot or just want to ask us a few questions? Our full-service video production company in California makes it easy to add video to your digital marketing plan.

We’d be happy to talk— send us a quick message or call us at 888-971-2278 today!

Castaway Creative

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