How to Turn ONE Video Into 10 Types of Content with Video Production Services

Videos aren’t just fantastic for marketing – they’re also a gold mine if you want to produce more content for your digital marketing strategy.

That’s right: a single video can be repurposed into blog posts, podcasts, social media posts, email newsletters or even another video—all of which can boost your reach, engagement, SEO and most importantly, your revenue.

That’s why video production services are such a practical option for small businesses with limited marketing budgets.

In fact, let us show you how to do it. Here are 10 ways to get the biggest bang for your video production buck:

1. Turn a Video Into a Blog Post or Blog Series

You’ve already got all the information you need for a great blog post—all you have to do is write it up. The video will give you an angle and most of the content, plus you’ll be able to link back to the actual video in your post.

If your video is really long, you can break it up into multiple posts and include snippets of the video in each one.For example, if your video is about “10 Ways to Attract New Customers,” you could write several blog posts that each focus on one way to attract new customers.

2. Transcribe a Video Into a PDF and Offer It as a Free Download

If you’re new to the concept of lead magnets, here’s what they are: A lead magnet is basically something you offer your readers in exchange for their email address.

A free PDF is an excellent lead magnet, which is a free resource you give to your website visitors in exchange for their email address. Not only does this help you collect emails from more visitors,which means more potential revenue down the road, but it also helps your visitors feel like they’re getting something out of their time spent on your site.

Simply transcribe the video content you have from video production services near me, grab a few stills and put them together in a PDF for download on your site.

3. Create a Podcast Using Audio From the Video

If you have a great video that’s more than an hour long, try turning it into a podcast.You can do this by extracting the audio from the video, then editing it down into a shorter episode that’s easier to listen to on the go. This is a great way to reach an audience that prefers to consume content in audio form.

Not sure how to do this yourself? We can do this during post-production, so feel free to bring it up when inquiring about our professional video production services in San Jose.

4. Create an Infographic to Visually Show Some of the Key Points From Your Video

Infographics are highly shareable, so creating one based on your video can help get more eyes on your content and help you reach new audiences.

To do this, just pull out some of the most interesting data and stats from your video and present them in infographic format.

5. Re-use a Video for Email Marketing Content.

Email is an incredibly effective way to market, but it’s also one of the most challenging types of content to create because it takes a lot of time and a lot of work to put together.

Instead of starting from scratch, why not repurpose a video you’ve already produced by turning it into an email newsletter or email course?You can even host your videos on platforms like YouTube and Vimeo and embed them into your emails so that subscribers can watch them right there in their inboxes.

6. Chop a Video Into Animated GIFs for Social Media

Video is increasingly popular on social media platforms, but it’s still difficult to capture the attention of your audience with just one piece of content.

To solve this problem, break up longer videos like webinars into shorter clips that can be shared more frequently across social media channels like Facebook and Instagram.You’ll be able to get more mileage out of each piece of content without having to create anything new!

7. Turn a Video Into a Thought Leadership Post

If you have videos that show your CEO speaking at a conference or participating in an interview, you can turn some of her key soundbites into an article.For example, if she gave out great advice about how to fire bad employees, you could use her words as the basis for an article about how to handle firing employees without angering them or getting sued.

It’s a great way to infuse your brand story with authority and position yourself as an expert in your industry.

8. Turn Your Videos Into Webinars and Sell Them as a Product Later On

Maybe you have an informational video that’s great for teaching marketing skills.You could rework the script a bit to include more details and examples and then use the video as the basis for a webinar series.

Once you’ve got those webinars developed, you can use them as training content for employees or sell them to your customers as a product.

9. Use Your Videos as Educational Content in an Online Course or Workshop Series

People love learning and they love getting things for free, so why not combine those two things and give away a free workshop based on a video you already have?

You can easily turn a webinar or an interview video into a workshop by adding slides, answering questions and turning it into a step-by-step guide to completing one small task.Make sure to keep the workshop focused on one goal that your audience will actually care about accomplishing.

Of course, it’s up to you if you want to turn this into a paid course instead. Just make sure you’re providing tons of value to your audience either way.

10. Create Different Paid Ads Out of Snippets From One Video

There are so many ways to repurpose one video into several different paid ads—you just have to remember that people consume information differently on each platform and tailor accordingly.

For example, if you have a 15-minute YouTube video about how to lose weight, you could also create shorter video ads for Facebook and Twitter using snippets from the full-length video that are targeted to people who are interested in fitness, weight loss and so on.

You could also create LinkedIn ads for business professionals with snippets from the same full-length video that focus on how productivity increases when employees eat right and exercise.

Want to Save Money on Video Production in San Jose?

We’ve got a few tricks up our sleeves here at Castaway Creative!

First, use these six money-saving hacks. Next, here’s our magic formula for producing awesome videos without breaking the bank.

Finally, chat with us! Tell us what type of video you want, what it’s for and any idea you have in mind. We’ll help you bring your vision to life without blowing your entire marketing budget on it.

Let’s get the ball rolling! end us a message right now and we’ll get back to you ASAP.