animated videos

7 Types of Animated Marketing Videos for Commercial Video Production

December 9, 2021

We live in a visual world and you can’t beat animated videos when you want to present information that you don’t want viewers to forget. Commercial video production is also an excellent way to gain loyal followers. As you can include any call-to-action at the end of your video (which can also increase your conversion rate, aka sales, leads and new customers!).

There are many types of animated videos you can add to your marketing campaign and below are some terrific options:

1. Animated Explainer Videos

Explainer videos are a great way to break down new ideas or technologies you’re thinking of introducing to your business. Not only can you give people all the information they need. You can also include your call-to-action at the end of your video, giving you even more chance of getting your viewers involved.

2. Animated Logo Reveal Videos

A logo reveal video is a short video you can use to show your viewers what you do, who you are and how you do it. These types of videos are really helpful for businesses that might be struggling to get their brand recognised – you can detail exactly what you’re offering in your start-up video, as you can explain your products and services as you would in your explainer video.

3. Animated Whiteboard Videos

Another type of video you can use to explain the inner workings of your business is an animated whiteboard video, which involves using just a white background and you can include various types of pens and annotations. These videos are great for step-by-step instructions, demonstrations and tutorials.

4. Animated Character Videos

Animated character videos are a great way to put a “face” to your business and you can use these videos to show how you’re different from the competition. You can also use them to tell your story. As animated character videos often have a more personal feel to them.

5. 3D Animated Video

3D Animated videos are perfect for businesses that want to make a really great first impression. They add an extra layer of excitement and professionalism to your video. You can use these video to showcase your products or services in a really innovative way. You can also use them to show how you’re different from the competition.

For example, you could use a 3D video to show how you can help customers save money or you could use one to highlight the unique features of your product.

6. Stop Motion Videos

Stop motion videos are ideal for businesses that want to create a really quirky and fun video. You can use stop motion animation to create various scenes with toys or everyday objects. These video is great for capturing the viewer’s attention and you can also use them to show your brand’s personality. However, these are considered specialty video because they also require an artist to create the figures and set them for each scene. So if you’re interested in this type of animation, discuss the idea with your video production company in California first.

7. Hybrid Animated Videos

Hybrid videos are a mix of live action and animation. You can use these videos to create a really professional video that’s also fun and interesting to watch.

You can use hybrid videos to show your products or services realistically, as you can combine live footage with motion graphics.

This is particularly effective for businesses that want to emphasise practical uses for their products, as you can use hybrid videos to show what you’re offering in a real-world setting.

We love this stuff here at Castaway Creative – see some of the awesome commercial videos we did for SamTrans, Santa Clara Vector Control and more!

Accelerate Your Marketing with Video Production in San Jose, CA

Castaway Creative can help you take your business to the next level with high-quality commercial video production in San Jose, CA.

Whether you want pure motion graphics, a combo of live action and animation or traditional video content, our team has you covered with our full-service video production capabilities.

You don’t need a Hollywood budget either – we love working our magic to help businesses like yours add video to their marketing strategy.

Got questions or a video idea you need help with? Contact us at 888-971-2278 and let’s hop on a call. You can also send us a message and we’ll get back to you ASAP!

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