Video Production Services: The Rising Sales Tactic You Should be Using Already
People absolutely love watching videos. According to research by Cisco, more than 82% of internet traffic will be online videos by 2022. This number doesn’t seem too far-fetched considering how much we use YouTube, TikTok, Instagram, Facebook Live videos and other types of video production services and marketing today.
In short, video has become an integral part of our lives – from social media posts to personalized ads on Google searches — so it makes sense that brands would want to take advantage as well!
If you’re not familiar with video marketing yet, however, it can be hard to understand the appeal. What’s so great about video anyway? Let’s take a closer look!
Connect with your market in a more natural way.
From a business perspective, one major benefit of using video for marketing is that it can help you connect with your audience on a more personal level than just text or images alone.
You can develop a deeper connection with viewers (and more importantly, potential customers) by telling stories in your videos through compelling storytelling techniques.
Sell your products and services in a way your customers actually enjoy.
Video marketing techniques can also help you sell your products and services better.
For example, by using a combination of short customer testimonials, on-location footage, animation and storytelling, you can explain why your product is the best choice for consumers in an industry that’s well known for its complicated jargon.
In addition, people love watching videos because they can quickly understand a product or service in the span of minutes. Videos work great to provide demonstrations for products that may be too complicated to explain through words alone.
You may want to use video as part of your social media strategy too. In addition to creating videos specifically designed for a particular platform like Facebook Live (for instance). It’s beneficial to post shorter clips from time to time so followers get used to seeing what you’re up to.
Plus this provides new content at regular intervals when sharing might feel stale if all they see are graphics that link back out to sales pages every day.
Expand your reach without spending a fortune on advertising.
Next, videos are also able to reach audiences that you may not have access to otherwise.
For example, if you’re an international company with only one location in San Jose but want your marketing campaign to expand internationally (and don’t have any employees outside of San Jose). then it’s going to be hard to get traction without exceptional advertising campaigns or powerful influencer networks in other parts of the world— all of which require a lot of money.
In contrast, all it takes is one amazing video to reach your target audience anywhere in the world. Unlike billboards, for example, which has a limited audience, videos are insanely shareable. One viewer in San Jose can easily send it to another in NYC and so on. Giving your business impressive potential reach without breaking your budget.
Videos are interactive.
Simply put, videos are much more entertaining and easily digestible than other types of content, which is why 68% of consumers prefer to watch videos rather than read articles, while 82% would rather watch live videos than read social media posts!
In addition, they offer the opportunity for interactive engagement from customers that does not exist with text-based marketing campaigns such as email or blogs. Did you know that audiences interact (such as sharing on social media or liking a post) way more with videos versus other content?
On top of that, people will often share their favorite branded videos on Facebook or Twitter without being asked by the company – this is powerful word-of-mouth advertising!
Video marketing is also cost-effective.
For one, they require less time and expense to create, especially if you invest in video production services.
And no, your video marketing campaign doesn’t have to be a full-blown TV commercial or a sequence with lots of high-tech special effects— it can be as simple as a talking head video or an animated explainer, depending on what fits your marketing needs.
People definitely love videos, but here’s the catch…
The days of simply uploading an average video and expecting viewers to be impressed are over.
People have higher expectations for marketing videos than they ever did before, which means it’s time to step up your game if you want a successful campaign.
For instance, high-quality content is everything when making a great promotional clip. But that doesn’t mean the process will go smoothly without some serious effort. You’ll need hours upon hours of production work in order to get those perfect shots at exactly the right moment with just enough light. Not to mention all the expensive equipment needed for flawless filming from start to finish.
Unfortunately, that’s not something you can learn from, well, watching a video.
Luckily, you don’t need to be an expert yourself— that’s where Castaway Creative comes in!
Castaway Creative: Affordable, Professional Video Production in San Jose
Castaway Creative can help you create video content from scratch and that includes helping you develop (or discover) a winning idea. As for everything else? We’ll take care of it for you!
As a full-service video production company, we’ll handle everything, including:
- In-studio or on-location production
- Post-production, such as editing, visual effects, etc.