How to Never Run Out of Topics for Your Video Production Services
The basics of video production services are simple: you need to tell your audience what you’re selling, why they should buy it and you need to do so in a way that’s fun.
Accomplish all three and you’ll be on your way to a successful video marketing strategy.
That’s easier said than done, though.
To create an amazing video, you need to have an equally amazing topic first.
We just shared 12 types of video production services that will hook your audience – now, let’s talk about how to come up with content you can actually put in those videos!
In this article, we’re sharing tips where you can find never-ending sources of topic inspiration. Let’s get started!
These 11 Places Are Loaded with Topics for Your Videos
1. What’s Hot? (aka What Are People Watching?)
One way to find out what your audience is interested in watching is by looking at what’s popular on YouTube.
Begin by checking out YouTube’s “trending” page. Note that you don’t have to use those exact trending topics for your videos. Instead, use them as a springboard to come up with your own content and relate them to your niche.
2. Scroll through TikTok
Yes, TikTok! This popular app is a goldmine for crowd-favorite topics as well as unique perspectives you can use in your videos.
TikTok allows you to scroll through all the most recent user-generated clips, meaning you can literally search any keyword you want and you’ll find people doing exactly what you’re looking for.
For example, let’s say you sell men’s health products (e.g. supplements). You might search for “abs” and you’ll see all the videos that people have made using TikTok. These are typically short, 1–2-minute clips that show you how to get a six-pack, what exercises you should do to achieve your dream abs, etc.
Best of all, it’s free! Fair warning though: it’s easy to forget the time while you’re watching all those fun clips!
3. Browse through Instagram
While we’re on the subject, Instagram is another treasure trove of potential video topics.
If you’re not already following relevant Instagram accounts that you think your audience would love, you can do a simple search of hashtags related to your niche and you’ll get a ton of results you can browse through.
Aside from helping you generate topics, you can also get visual inspiration from Instagram videos, stories and live feeds you can borrow from to improve your own videos.
4. Ask Your Fans!
Here you have a number of options you can use. You could ask them directly through your email list, you could set up a poll or survey to gather their opinions, you could also use social media or even chatbots (if you’re using software like HubSpot) to get answers from your audience.
Use open-ended questions like “What’s your favorite type of workout?” rather than “Do you like working out?”
5. Look at People’s Comments on YouTube
Go to one of the videos you’ve seen recently in your feed and see what people have been saying in the comment section. You can also type in keywords related to your business, your competitors or other relevant terms in your niche.
Doing this will give you a good idea of what your viewers are interested in and what you should do a video on next!
6. Read through Quora Answers
Quora is like the Wikipedia of questions.
Here you can search any topic you want, then you can scroll through all the questions (and answers) people have asked.
Quora is filled with anecdotes, expert answers and personal experiences which can be very inspiring for your video content creation.
7. “Spy” on Your Competitors
This is not about stealing or copying your competitors’ video content.
What you can do is you can watch your competitors’ videos and see what types of topics they’re covering.
This will show you any gaps you can fill in your own video marketing strategy. Additionally, you can also see what you’re doing that your competitors aren’t.
8. Go through Your Own Channel
Take a look at some of the older videos you’ve already published. Chances are you’ll find some interesting topics you never followed up on or you might even find inspiration for new content by looking at how many views each video has gotten.
Additionally, get into the habit of updating your videos from time to time. Add new content, a new intro or a new outro, you can even change the thumbnail you’re using.
All of these little changes will make your viewers come back to your channel and you can use it as a way to generate ideas for what you should do next.
9. Mine LinkedIn for Topics
LinkedIn is like Facebook, but you’re only allowed to use professional connections on this platform.
It has a lot of business-oriented (and job-finding) features you can use, but you can also search through the different groups you’re in and you’ll be able to see what interesting topics people are talking about.
A great thing about LinkedIn is that many of the posts are pretty in-depth, which can jump-start your research process. A lot of industry leaders also share their thoughts there, which is another effective way to stay on top of the latest news and trends in your niche.
10. Follow Influencers in Your Niche
People are already watching, listening and following influencers and their promotional videos.
This means the topics they’re covering are definitely interesting to your target audience. That’s half of the work done for you already!
Again, remember not to copy their ideas exactly. Explore new approaches to the topic and add your own personal touch to make your content stand out.
11. Join a Facebook Group
You’ll find a Facebook group for anything under the sun, from make-up to fishing to web development and more.
In these groups, you’ll be able to read unfiltered and honest conversations that you may not be exposed to on your own. It’s an effective way to enter your audience’s mindset on the topic you’re considering.
You’ll also be able to ask questions you may not want to post on more public platforms and you can get more direct feedback there.
Castaway Creative: Best Video Production Company in California
When it comes to video marketing topics, the sky really is the limit.
We know how challenging this process is because we do it every day here at Castaway Creative. Don’t have time to come up with your own topics or need help refining your concept? We’d be happy to help you come up with a video your audience can’t help but click.
Once you have that perfect topic, we can help you transform that into:
- 3D Animations
- Corporate Videos
- Explainer Videos
- Social Media Videos
- Training Videos
- And many more!
The Castaways would love to hear from you!